Use of Competitorsâ Trade Marks and Comparative Advertising in the United Kingdom and Europe
June 26th, 2009 by admin
Introduction
Comparative advertising takes place when one traderâs business is compared to another traderâs business with reference to their trade mark or trade name. The advertisement usually presents comparisons of price and particular qualities of goods, intended to inform consumers that the second traderâs goods or services are somehow superior. The comparisons are most frequently [...]